In 2020, two couples had an idea. Nick and Taylor in Minnesota, Jake and Courtney in Texas. Four people, one group chat, and a decision to start selling hats on Amazon as a side hustle. Nobody quit their day job. Nobody had a business plan that stretched past the next few months. They just thought it might work and decided to find out.
It worked.
One Hat at a Time
What started as a few listings on Amazon turned into something that surprised everyone involved. People weren't just buying the hats, they were coming back and buying more. Leaving reviews that said things like "this is the first hat that's ever actually fit my head." And what the Citrusy team loves most is seeing people tagging them in photos from concerts, road trips, and Sunday mornings at church.
By 2022, Citrusy had launched its signature trucker hat line. By 2024, they had sold over 200,000 of them. Not because of a massive marketing budget or a big celebrity endorsement deal, but because the hats were genuinely different and the people buying them could feel it.
Why These Trucker Hats Are Actually Different
Most brands take a stock hat and add a logo. Citrusy has never done that. Nick and Taylor spent six months developing their own hat shape before they ever sold one. A structured-front trucker with a padded headband designed to fit guys and girls the same way. One size that actually fits most.
Then they filled that custom shape with embroidery nobody else was doing. Two to four patches per hat. 3D embroidery. Every design was created completely in-house. You won't find a Citrusy design anywhere else because they don't license them out and they don't use stock graphics. That's how the brand was built from day one – designed from shape to stitch.
The Community That Built the Brand
Citrusy found its people fast. Moms who finally found a mom trucker hat worthy of wearing every day. Dads who got the Dad Club hat as a gift and never took it off. Families who picked up matching hats and wore them everywhere together. The Christian community who wanted faith-forward designs that felt current and fresh instead of like an afterthought.
Along the way, NFL players have been spotted wearing them. Alix Earle shared them, and country artists have posted themselves in Citrusy hats. These are the moments a small, family-run brand cherishes. However, Nick and Taylor will be the first to tell you that these accolades don't define Citrusy. It's the community. The family that wears the hats daily, shares them with loved ones, and supports the brand. That's what they're most proud of.
Still a Family Brand
Today, Jake and Courtney run operations. Nick and Taylor lead design and marketing and they still show up in the content because they genuinely love doing it. There's no corporate layer sitting between the brand and the people who buy from it. It's still four people who decided to bet on themselves in 2020 and haven't looked back since.
The lineup has grown since those first Amazon listings. There are western hats, family hats, Christian hats, athletic trucker hats, cowboy bucket hats, totes, belts, and more on the way. But the feeling hasn't changed. It's still a family brand making things they're proud of, built for a community they genuinely care about.
Find Your Hat
If you've never worn a Citrusy hat, there's a good chance you know someone who has. Browse the full collection at shopcitrusy.com and find out what all the DMs are about.
Always fresh, always Citrusy 🍊
